Marketing Management
With over a decade of experience in the marketing field, I’m ready to help you get the right message to the right people at the right time. Whether you’re a startup or a nonprofit just getting off your feet, or an established brand ready to get organized as you prepare to level-up, I can help. Below are a few examples of the types of work I’ve done, as well as a few samples of my work for your review.
• Marketing Strategy Development & Execution
• Social Media Strategy & Management
• Community Outreach and Engagement
• Market Research
• Competitor Analysis
• Keyword Research and Planning
• Content Creation
• Email Marketing
• Marketing Strategy, Operations, and Planning Templates
• Content Repurposing
• SEO
• Customer Journey Mapping
• User Experience Research
• Authority-building plans
Marketing Strategy Development Template
PROJECT OVERVIEW: This template was created for a small startup that was working toward putting together its first-ever marketing plan. After creating the template, I walked them through creating a strategy and timeline (on sheet 2) that made sense for their business.
USAGE: Internal usage by myself, the CEO, COO and eventually, the marketing team
CONTRIBUTIONS: Template creation with outline and timeline, strategy development
YEAR: 2022
Social Media Post PlanningTemplate
PROJECT OVERVIEW: This template was created for a small startup that was working toward putting together its first-ever social marketing plan, allowing the rest of the team advance notice on content that needed to be created and scheduled, and creating a strategy to alternate posts to build momentum and authority in their space.
USAGE: Internal usage by myself, the CEO, COO and eventually, the marketing team
CONTRIBUTIONS: Template creation, strategy development
YEAR: 2022
Note: I also enjoy utilizing software such as Trello and Asana when creating and managing social content projects.
SEO Keyword Implementation Results
PROJECT OVERVIEW: Google Analytics results after keyword research and SEO implementation.
USAGE: Data results from careful research and planning for usage of SEO keywords
CONTRIBUTIONS: Researched relevant keywords, including competitor analysis as well as existing data, created keyword deployment plan to increase visibility in searches
YEAR: 2013
Instagram Posts
PROJECT OVERVIEW: Implementation of social strategy on Instagram for art business
USAGE: Public posting to increase engagement and grow the following
CONTRIBUTIONS: Researched relevant hashtags, created visual story planning, created content including quote templates, grid view, photography, and graphics.
YEAR: 2017-2019
Instagram Posts
PROJECT OVERVIEW: Implementation of social strategy on Instagram for a business coach
USAGE: Public posting to increase engagement and grow the following
CONTRIBUTIONS: Researched relevant hashtags, created visual story planning, created content including quote templates, grid view, photography, and graphics.
YEAR: 2020
For content-related marketing projects, please see my Audio & Video, Copywriting & Editing, and Design pages.
Please note that due to ethical privacy concerns, I am unable share marketing plans and strategies created for former clients and employers.